CXO Overview
Q4 2025 · Air Purifier Support Intelligence
📅 Oct – Dec 2025
Total Tickets
🎫
3,156
▲ 6.7× vs Oct baseline
Bot Self-Res
🤖
55%
▲ +31pp Oct→Dec
Escalation Rate
🚨
1.1%
36 cases Q1000 2.8%
Top Issue
AQI Not Up
62% share · 1,963 tickets
Field Actions
🔧
107
3.4% visits + replacements
Weekly ticket volume
W40–W52 · Nov W46 peak: 553
Total
By product
Month-on-Month
Nov +567% vs Oct
Issues MoM — Fault Code L2
AQI not up
AQI not drop
Filter clean
Filter repl
Channel split MoM
Chat
Phone
Email
Resolution methods
Bot performance MoM
Self-resolution climbing steeply
Issue share Q4
Oct
264
baseline
Nov
1,760
▲+567% vs Oct
Dec
1,132
▼−36% vs Nov
Peak Week
W46
553 tickets
Weekly Avg
243
across 13 weeks
Product-wise weekly volume — stacked
W40–W52 · each colour = one product
Q200
Q400
Q500
Q600
Q1000
R250
R700
Product MoM volume
Oct
Nov
Dec
Stacked
Grouped
Product share Q4
Product volume table
Q200
Q400
Q500
Q600
Q1000
💡 Key findings from 3,156 agent resolution comments
AQI not coming up (62% of tickets): Polybag not removed (11%), filter/sensor cleaning resolves most cases (21%/17%). 25% CX unreachable — high OB NC rate is a process gap inflating repeat tickets.
AQI not dropping (18%): Room size/ventilation mismatch is a major driver (36%). Filter+sensor cleaning resolves ~50% on first contact. 34% needed video call — complexity is higher.
Q1000 AQI not dropping: Room size mentioned in 74% of comments — strongest product-room mismatch signal across all segments. Recommend product placement guidelines review.
Oct Rate
24%
50 res / 205 bot
Nov Rate
40%
498 res / 1,260 bot
Dec Rate
55%
418 res / 766 bot
Bot Resolved
966
31% of all tickets
Transferred
1,265
40% of all tickets
Bot resolved vs transferred — MoM
Resolved
Transferred
Self-resolution rate by product
Bot performance by product — detailed
Total Escalated
36
Q4 2025
Q1000 Rate
2.8%
3× avg
Nov Escalations
26
1.5% rate
Field Visits
49
Replacements
57
Escalation rate by product
Field actions MoM
Replaced
Visit
🔴 Action Items
Q1000 (2.8% escalation): Room size mismatch in 74% of AQI-not-dropping agent comments. Product may be marketed for rooms it can't effectively purify. Review placement/sizing guidelines.
Nov spike (26/36 escalations): Coincides with W45–W46 surge (960 tickets in 2 weeks). Cross-check shipment batch dates — likely a cohort of units activated in Oct/Nov with sensor/polybag issues.
OB no-contact rate (25% of AQI-up tickets): Agents marking "NC" and closing without follow-through. Inflating repeat ticket volume. Needs stricter OB call SLA enforcement.
Product × Issue heatmap
Ticket volume — darker = more tickets
Issue mix per product
AQI not up
AQI not drop
Filter clean
Filter repl
AQI not coming up — product share
AQI not dropping — product share
Room-size mismatch likely driver